Author: MediavataarMe News Desk

Advertising & Marketing

February 9, 2017 by MediavataarMe News Desk | Leave a Comment

Entries are now open for the 2017 edition of the Lisbon International Advertising Festival, the only international advertising festival on...

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Advertising & Marketing

February 9, 2017 by MediavataarMe News Desk | Leave a Comment

AdReaction: Gen X, Y, Z study reminded me once again that the slow shift in people’s attitudes toward advertising places...

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Advertising & Marketing

February 8, 2017 by MediavataarMe News Desk | Leave a Comment

Consumers around the world with some wiggle room in their budgets are getting a taste of the finer things in...

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Advertising & Marketing

February 8, 2017 by MediavataarMe News Desk | Leave a Comment

Joline McGoldrick, vice president at Kantar Millward Brown, shares the agencies’ recent research to help marketers understand Gen Z In...

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Mobile & Digital

February 8, 2017 by MediavataarMe News Desk | Leave a Comment

The sixth instalment of the Digital Media Forum (DMF) and the fourth edition of MENA Digital Awards (MDA), the first...

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Advertising & Marketing

February 8, 2017 by MediavataarMe News Desk | Leave a Comment

The results of Effective Use of Tech, the final category of Warc’s Media Awards, recognising communications planning that has made...

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