Advertising & Marketing

Advertising & Marketing

January 28, 2019 by MediavataarMe News Desk | Leave a Comment

6% growth estimated for FY2018 adspend Further growth of 4.6% for FY2019 amid Brexit uncertainty UK adspend rose 5.1% year-on-year...

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Advertising & Marketing

January 27, 2019 by MediavataarMe News Desk | Leave a Comment

A combination of the economic slowdown and tax increases in Saudi are causing a change in shopper behaviour. Overall Saudi...

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Advertising & Marketing

January 27, 2019 by MediavataarMe News Desk | Leave a Comment

New On-demand Research and Insights Store Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a...

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Advertising & Marketing

January 27, 2019 by MediavataarMe News Desk | Leave a Comment

Recently a client asked how various digital behaviours impact brand equity. Answering this question is challenging; not just because of...

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Advertising & Marketing

January 24, 2019 by MediavataarMe News Desk | Leave a Comment

Havas, one of the world’s largest communication groups, appoints Dany Naaman as its new CEO for the Middle East effective...

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Advertising & Marketing

January 24, 2019 by MediavataarMe News Desk | Leave a Comment

Advertisers across industries share a common challenge: how to know which marketing activities are actually driving profit and which are...

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